COMM 2320 Introduction to Mass Media

Survey of mass media effects and careers. Students develop a portfolio for future employment organized around employer expectations across all occupations. Study includes the history and use of books, magazines, newspapers, radio, movies, music, television, the web, advertising and public relations. Emphasis on media as social, political, economic, and cultural forces. Includes media theory, ethics, and trends toward commercialization, conglomeration, converging technologies, and globalization.

Credits

3

Distribution

Humanities