Marketing Concentration (BBA)

Required Courses:

MKTG 383Principles of Advertising

4

MKTG 384Consumer Behavior

4

MKTG 451Market Research Methods

4

MKTG 490Internship*

0-4

MKTG Elective

4

Business Electives

8

Electives

8-12

Total Credit Hours:36

*Or any of the following: ACCT 490, CIS 490, FINA 490, GBUS 490, LAW 490, and MGMT 490.

Business electives may be chosen from courses with prefixes ACCT, CIS, ECON, FINA, GBUS, MGMT, or MKTG.

Electives must be approved by the School of Business advisor and may be chosen from courses offered by the following academic departments: Visual Arts, Business, Communications, and English and Modern Languages.