MKT - Marketing

This course begins with the foundations of marketing and marketing's role in the firm. Students focus on market research, consumer behavior, and the consumer purchase process. Hands- on assignments allow students to practice primary research activities such as online surveys and focus groups, as well as secondary research to identify and segment target markets. 4 quarter hours

Innovative design, both in products and services, is increas increasingly important. Students explore how design can create competitive advantage, including case studies, exercises, and field experiences. Students learn the basics of aesthetics, design principles, and design development processes. The course also addresses methods and approaches to think more creatively, to break paradigms, to better visualize options, and to find and develop innovative business models. Prerequisite: MKG 235.

This course provides an introduction to the theories and practices of marketing. Students learn about and apply concepts and skills related to market analysis and strategy, situation analysis, and execution of the marketing mix. Coverage includes creation, communication, and delivery of value to targeted audiences, selected though the process of segmentation, targeting, and customer analysis, and concludes with the development of an effective marketing plan. Pre-requisite(s): BUS 101, or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours

Marketing for Nonprofits provides students with an overview of the variations of methods and intentions between marketing for nonprofits as opposed to marketing for for-profits (e.g., to foster a cause vs. to make a sale). This course also provides an overview of common nonprofit efforts that require focused marketing (e.g., membership, donation, and conference promotions). Additionally, this course supplies students with practical information such as marketing techniques and nonprofit marketing campaign design. Pre-requisite(s): COM 104, MKT 300 or by permission of chair or designate. Co-requisite(s): None. 5 quarter hours

Event Marketing provides students with an overview of the variations between marketing for events as opposed to marketing for products or services (e.g., to promote event registration vs. to sell a tangible product). In this course, students will build an event marketing plan to promote an event/events using marketing techniques across a selection of platforms. Pre-requisite(s): COM 104, MKT 300 or by permission of chair or designate. Co-requisite(s): None. 5 quarter hours

Small Business Marketing prepares aspiring marketers and entrepreneurs to formulate marketing strategies that position small businesses and start-ups for success. In this class, students will apply niche marketing tactics and analyze small business budgeting for effective outreach and promotion. Students will distinguish between product marketing and content marketing as well as evaluate the stages and lifecycles of small business marketing projects. Pre-requisite(s): MKT 300. Co-requisite(s): None. 5 quarter hours

Case studies and relevant examples demonstrate how to apply the concepts, tools, and procedures employed by today's lead -ing brand and marketing managers. Students learn to manage customer acquisition and retention through comprehensive marketing plans, promotion techniques, distribution channels, sales strategies, and pricing. The course also includes project management and budgeting of marketing campaigns. Globalization issues are incorporated throughout the course. Prerequisite: MKG 235

Digital marketing is increasingly the core of how organizations build brands, connect with customers, and sell products. Understanding how to craft and manage an online presence is a fundamental skill for contemporary marketers. In this course, students learn how to think digitally from a strategic and tactical standpoint, while obtaining practical implementation skills. They learn the fundamentals of the most important digital channels, including key course introduces important concepts in content marketing, which is the fuel of the most successful digital campaigns. Additionally, students learn how to use data to successfully target their audiences as well as how to track and measure success. Pre-requisite(s): COM 104, MKT 300, or by permission of chair or designate. Co-requisite(s): None. 5 quarter hours

Innovation and design in products and services is increasingly important. Students explore how, by utilizing market research data, they can create competitive advantage and understand consumers’ needs. Students learn the basics of market research, aesthetics, design principles, and the design development process. This course also addresses methods and approaches to think more creatively, to break paradigms, to better visualize options, and to find and develop innovative business models. Pre-requisite(s): MKT 300. Co-requisite(s): None. 5 quarter hours

This course provides experienced and aspiring managers with a thorough grounding in the principles of marketing as well as concepts of strategic marketing decision making. Coverage includes creation, communication, and delivery of value to targeted audiences, selected though the process of segmentation, targeting, and customer analysis, and concludes with the development of an effective strategic marketing plan. Pre-requisite(s): BUS 430; or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours