SPMG - Sport Management

The course is intended to help students to succeed and become lifelong learners. It introduces the student to the academic and social aspects of college coupled with a general orientation to functions and available student resources. In addition, it will help build a support network with faculty, staff and peers while improving study skills both within and outside the classroom.

The course provides the student with an overview of the basic philosophies, principles and organizational structure of sport programs. The course will cover leadership, communications, business structure, marketing, management styles, sportsmanship, ethical behavior, diversity, liability, and child abuse. The course further explores career opportunities and the skills needed to manage sport programs ranging from youth sports to professional sports.

The course is designed to provide the students with comprehensive knowledge on the operation and management of sport facilities. It covers mastering of facilities planning, design, management liability, personnel management, supervision and health and safety. Program promotion, facility scheduling and fundraising will also be covered in the course.

The course will provide comprehensive information on sport event management. The students will gain an understanding of the key components of organizing, marketing, and planning of on-campus intercollegiate athletic events. After several weeks of instruction, students will be responsible for the coordination, supervision, and progression toward the management of on-campus athletic events during the semester.

The course introduces the student to the fundamentals of videoing and video editing utilizing the Dartfish Software platforms. Additionally the course covers video breakdown for game strategy, situations, sound and music enhancements and creating highlight and recruiting videos. Further exploration includes the use of technology in a variety of sport contexts including social media and the evolving role of technology in the sport industry.

The course will fulfill the NYSED Philosophy, Principles and Organization of Athletics in Education requirement for certification as a coach in New York State. The components for certification include a basic knowledge of coaching philosophy, and principles and organization of associations and leagues. Child maltreatment and abuse are also covered in the course.

This course examines the philosophical and sociological foundations of sport in a global society. Through lecture, small and large group discussions, film, personal reflection, and research, students will explore the cultural contributions, challenges, and outcomes that diverse populations have provided to global sport. Students will be challenged to reflect upon how sport has been influenced by various cultures and diverse groups to develop their own personal philosophy and explore current issues in sport through this historical lens.

The course will introduce students to digital marketing technologies associated with sport management. It will discuss business models, media best practices, building fan communities, construction of marketing web sites, online security and payment systems, and inbound marketing. Guerilla marketing, third party online retail and distribution options, online press, promotion, and advertising options, analytics and measurement, ethical and social issues associated with online marketing, as well as collaborative online marketing and supply chain management will also be covered.

The course is a prerequisite to SPMG 400 Internship. The intent of the pre-internship is to increase a student's awareness of the critical aspects of preparing for an internship. The experiences are designed to give students an opportunity to begin career exploration, develop skills to make contacts in the Sport Management and Exercise Science profession, and apply what they learn to real world situations. At least sophomore standing required.

The structure of the legal system, introduces the case study method, aspects of constitutional law, labor and anti-trust law, tort law, product liability, contract law, administrative and statutory law applicable to the sport industry. The course also covers establishing a risk management system for facilities and sports programs.

Course covers the principles of macro and micro economics related to the sport industry on a regional and national level, supply and demand, growth of the sport industry, venues and events, economic impact of facilities manufacture and television on intercollegiate and professional sport.

A course designed to introduce the prospective coach to the basic skills, strategies and coaching techniques required in organizing a particular sport. While the course is one of several courses designed to meet state mandates for interscholastic coaching, the student is expected to have completed all other courses in the mandate before enrolling in SPMG 321 or attain the permission of the instructor.

The course is designed to prepare students with the tools needed to develop effective marketing and public relations strategies for sports and athletic programs. A myriad of topics such as marketing, advertising, public relations theories, consumer behavior and practical applications will be explored. Emphasis will be on developing students?¨ written and verbal communication skills. The course content is in line with recommendations of the relevant professional associations regarding the marketing and public relations of sport management.

The course investigates the important aspects of leadership theory, management practices and human resource allocation for sports management. The course follows the guidelines of the North American Association for Sports Management. The guidelines mandate that students learn to define the elements of leadership theory and describe the various skills, roles and functions of sport managers as they relate to managerial responsibilities. Students will learn about the role of leadership, management and resource allocation for sport operations.

This course is designed as an evaluation of social media platforms from a sport organizational perspective. It examines social media history, users, user motivations, and social/psychological impacts. It also looks toward the future of this rapidly evolving group of communications platforms. The students will be exposed to a combination of the hands-on approach of exploring social media to disseminate messages that sport organizations use for business purposes with the theoretical background needed to best understand and use social media. In addition, students will learn and apply several strategies intended to maximize social media effectiveness that are current to the sport industry.

The course is a prerequisite to PHED 400 Internship. The intent of the pre-internship is to increase a student's awareness of the critical aspects of preparing for an internship. The experiences are designed to give students an opportunity to begin career exploration, develop skills to make contacts in the Sport Management and Exercise Science profession, and apply what they learn to real world situations.

Variable-content course; topic announced in the online Course Offerings each semester.

Working under supervision in a community setting, the internship will emphasize theory, knowledge and skills needed when working with and within groups and organizations. Student will be expected to complete 67 clock hours of direct service to individuals, groups or organizations for each credit hour awarded. A learning Contract encompassing job requirements, learning objectives and methods will be utilized in student's evaluation.

The structure of the legal system, introduces the case study method, aspects of constitutional law, labor and anti-trust law, tort law, product liability, contract law, administrative and statutory law applicable to the sport industry. The course also covers establishing a risk management system for facilities and sports programs.

The course is designed to prepare students with the tools needed to develop effective marketing and public relations strategies for sports and athletic programs. A myriad of topics such as marketing, advertising, public relations theories, consumer behavior and practical applications will be explored. Emphasis will be on developing students?¨ written and verbal communication skills. The course content is in line with recommendations of the relevant professional associations regarding the marketing and public relations of sport management.

The course explores decision-making methods and software to measure performance and gain advantage in the competitive sports arena. It aims at developing analytical skills from practical points of view useful in sport management. Topics include data and data management; decision making approaches; metrics; regression, decision trees, time series; simulation; performance measurement and prediction; and team and players ratings. These topics will be explored using data analytic software for data visualization, statistical functions, data storage in various formats, and data interfaces. The theoretical knowledge will allow sport professionals to solve typical sport management problems such as predicting team performance; creating winning strategies; player analysis; player or team ranking and others. The classes will be a mix of lectures, practical data exploration, and software use.

The students will research several transformational forces in the world today: the end of communism, the global economy, the electronic village, and their impact on management within the sport industry. As the sport industry continues its global expansion, this course serves as an invaluable guide for students as they build careers that require an international understanding of the relationships, influences, and responsibilities in sport management.

The course is an introduction to the business of the esports industry, while assessing and analyzing the business model of esports, marketing of tournaments, sponsorship, media partnerships and the current strategies impacting consumers and professional gamers. The students will also be introduced to the entertainment aspects within the esports industry and business trends shaping the gaming field today. Lastly, they will assess the future trends and business strategies that will shape the esports gaming industry.