Marketing Management

Accreditation

Mission Statement

Nature of the Work

Student Learning Outcomes

Essential Functions

Program Expenses

Marketing Management Diploma(Major Code: MM12)

Marketing Management Associate Degree (Major Code: MM13)

E-Commerce Marketer TCC (Major Code: EA71)

Entrepreneurship TCC (Major Code: EN11)

Marketing Specialist TCC (Major Code: MS21)

Retail Merchandise Manager TCC (Major Code: RMM1)

Small Business Marketing Manager TCC (Major Code: SB51)

Social Media Marketing TCC (Major Code: SM11)

Marketing Management Associate Degree (Major Code: MM13)

Credential: Associate of Applied Science
Campus Location: Athens

Curriculum Outline

General Education

Area I: Language Arts and Communications

ENGL 1101	Composition and Rhetoric	3
Total Credit Hours:		3

Area II: Social and Behavioral Sciences

Students must choose one of the following courses:

ECON 2105	Macroeconomics	3
ECON 2106	Microeconomics	3
HIST 1111	World History I	3
HIST 1112	World History II	3
HIST 2111	U.S. History I	3
HIST 2112	U.S. History II	3
POLS 1101	American Government	3
PSYC 1101	Introductory Psychology	3
SOCI 1101	Introduction to Sociology	3
Total Credit Hours:		3

Area III: Mathematics and Natural Sciences

Students must choose one of the following courses:

MATH 1103	Quantitative Skills and Reasoning	3
MATH 1101	Mathematical Modeling	3
MATH 1111	College Algebra	3
MATH 1113	Precalculus	3
MATH 1131	Calculus I	4
Total Credit Hours:		3-4

Area IV: Humanities and Fine Arts

Students must choose one of the following courses:

ARTS 1101	Art Appreciation	3
ENGL 2110	World Literature	3
ENGL 2130	American Literature	3
ENGL 2310	English Literature from the Beginnings to 1700	3
HUMN 1101	Introduction to Humanities	3
MUSC 1101	Music Appreciation	3
MUSC 2040	History of Popular Music	3
THEA 1101	Theater Appreciation	3
Total Credit Hours:		3

General Elective

SPCH 1101	Public Speaking	3
Total Credit Hours:		3

College Requirement

FSSE 1000	First Semester Seminar	3
Total Credit Hours:		3

Marketing Management Core

ACCT 1100	Financial Accounting I	4
COMP 1000	Introduction to Computers	3
MGMT 1100	Principles of Management	3
MKTG 1100	Principles of Marketing	3
MKTG 1160	Professional Selling	3
MKTG 1190	Integrated Marketing Communications	3
MKTG 2090	Marketing Research	3
Total Credit Hours:		22

Students must choose one of the following courses:

ACCT 2140	Legal Environment of Business	3
MKTG 1130	Business Regulations and Compliance	3
Total Credit Hours:		3

Electives

Students must choose two courses from the following list:

MKTG 2000	Global Marketing	3
MKTG 2290	Marketing Internship/Practicum	3
MKTG 2300	Marketing Management	3
Total Credit Hours:		6

Elective 2

Students must choose from one of the following courses:

BUSN 1190	Digital Technologies in Business	2
BUSN 1430	Desktop Publishing and Presentation Applications	4
Total Credit Hours:		2-4

Marketing Specialization

Students must choose one of the following specializations:

e-Business

BUSN 2170	Web Page Design	2
MKTG 2070	Buying and Merchandising	3
MKTG 2210	Entrepreneurship	6
Total Credit Hours:		11

Entrepreneurship Specialization

MKTG 2010	Small Business Management	3
MKTG 2070	Buying and Merchandising	3
MKTG 2210	Entrepreneurship	6
Total Credit Hours:		12

Marketing Management Specialization

Students must register for a 3-credit hour (minimum) MKTG elective course.

MKTG 1370	Consumer Behavior	3
MKTG 2060	Marketing Channels	3
MKTG 2070	Buying and Merchandising	3
MKTG XXXX	Elective	3
Total Credit Hours:		12

Social Media Marketing

MKTG 1370	Consumer Behavior	3
MKTG 2070	Buying and Merchandising	3
MKTG 2500	Exploring Social Media	3
MKTG 2550	Analyzing Social Media	3
Total Credit Hours:		12

Total Credit Hours: 62-66