MKT - Marketing

This course begins with the foundations of marketing and marketing's role in the firm. Students focus on market research, consumer behavior, and the consumer purchase process. Hands- on assignments allow students to practice primary research activities such as online surveys and focus groups, as well as secondary research to identify and segment target markets.

This course provides an introduction to the theories and practices of marketing. Students learn about and apply concepts and skills related to market analysis and strategy, situation analysis, and execution of the marketing mix. Coverage includes creation, communication, and delivery of value to targeted audiences, selected though the process of segmentation, targeting, and customer analysis, and concludes with the development of an effective marketing plan. Pre-requisite(s): BUS 101, or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours

This course provides experienced and aspiring managers with a thorough grounding in the principles of marketing as well as concepts of strategic marketing decision making. Coverage includes creation, communication, and delivery of value to targeted audiences, selected though the process of segmentation, targeting, and customer analysis, and concludes with the development of an effective strategic marketing plan. Pre-requisite(s): BUS 430; or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours