400

In this course, students explore the ethics, laws, and issues that affect the media and various communications professions. They review the principles of constitutional law applicable to communications, laws and regulations relevant to intellectual property and media, recent court decisions, and professional codes of ethics. Students further study legal and ethical issues that pertain specifically to public relations and social media in a global environment. Pre-requisite(s): COM 104 and COM 105; or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours

This course will encourage students to develop their potential to improve, enhance and transform their own public identities, businesses, communities and personal lives. Students will learn to be adaptive, innovative, problem-solvers and how to utilize creative skills for any career in communications. Students will be exposed to various building blocks of innovation, pattern breaking, teaming, risk-taking, cooperative communications and paradigm shifts. This curriculum will build skills that help students learn to adjust to meet the changing needs of the industry. Students will work in teams to solve a real-world problem through innovation and change management. Pre-requisite(s): LAE 101 and LAE 102 with a grade of "C" or better or equivalent as determined by advisor and COM 104 and COM 105 or permission of academic advisor. Co-requisite(s): None. 5 quarter hours

This course addresses essential skills for modern public relations (PR) professionals including the use of social media, crisis communications, event planning, and client communications. In addition, students discuss PR-related issues in ethics, employee relations, technology, and social media impact. They further research risk assessment and crisis management issues. Pre-requisite(s): COM 104 and COM 105; or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours

This 6-hour, in-person workshop will identify the different components that go into developing an advertising campaign proposal for a real, modern-day client. The elements of an actual advertising pitch will be discussed and explained including defining target audience, advertising strategies, traditional and social media usage and message development. Elements of successful public speaking and persuasion skills will be utilized as students work in teams to construct competing campaigns that will be prepared, presented and then debated and evaluated. A pre-assignment and post- assignment will be included. Pre-requisite(s): None. Co-requisite(s): None. 1 quarter hour

This 6-hour, in-person workshop allows students to sample a range of hands-on, exciting communications activities that are modeled from current Public Relations (PR) scenarios. Students will work in tight deadlines to produce press releases and other artifacts that will be critiqued onsite. Through case studies and real-time practitioner samples, students examine contemporary successful public relations programs and campaigns to discover how practitioners function and utilize ethical behaviors within a variety of organizations. In addition, PR in a variety of functions will be explored including community relations, political campaigns, crisis-management and media relations. A pre-assignment and post-assignment will be included. Pre-requisite(s): None. Co-requisite(s): None. 1 quarter hour

This 6-hour, in-person workshop allows students to sample a range of hands-on communications activities. Exploration of current innovative models and methods that have proven successful in the communications industry will supply students with new skills to take into their professional lives. For example, students will utilize improvisation techniques to encourage workplace innovation and creativity as a team, as a leader and as an individual. Students build skills and confidence to lead an innovative process within an organizational context. Students will leave with a range of techniques and strategies to drive them to innovation. A pre-assignment and post-assignment will be included. Pre-requisite(s): None. Co-requisite(s): None. 1 quarter hour

This 6-hour, in-person workshop allows students to sample a range of hands-on communication activities to enhance knowledge, expertise and application. Students will quickly improve their basic writing, debate and speaking skills by competing against peers in a healthy mock debate. Students will collect and organize ideas, evaluate evidence, speak convincingly and identify logical connections that make an argument convincing. This course will guide students to approach issues from various points of view and to present with a coherent flow of information. Activities are designed to help students improve confidence when delivering a presentation. A pre-assignment and post-assignment will be included. Pre-requisite(s): None. Co-requisite(s): None. 1 quarter hour

This is the senior portfolio course in the Communications designed to prepare students to make the transition from classroom to professional practice. Students gather and analyze work from their prior courses, curate their best projects and deliverables into a tangible and consistent body of work that fully represents their best set of skills, and compile their achievements in a digital portfolio. Additionally, they integrate their portfolio with other career artifacts and career management strategies, such as résumé, online presence, professional social network and professional memberships. Pre-requisite(s): COM 104, COM 105, COM 200, COM 204, COM 205, COM 206, COM 207, COM 306, and COM 307; or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours