Mktg 461 eMarketing
Examines important marketing issues in a business world that is being transformed by widespread adoption of the Internet and related technologies. Topics include customer relationship management, effects of Internet on product- related issues (such as branding and new product development), pricing, distribution, and promotion, security, and privacy concerns. Also offered for graduate-level credit as Mktg 561 and may be taken only once for credit.
Prerequisite
Prerequisite:
BA 311.