Athletic & Outdoor Industry Certificate
From concept to consumer, the Athletic and Outdoor Industry certificate program explores the unique challenges and competitive issues within the athletic and outdoor industry. It is for students who want to go beyond product design and sports management to examine the larger competitive industry issues in marketing, retailing, distribution, and sales.
Students are required to complete degree requirements specified for a business administration major in order to be awarded the Athletic & Outdoor Industry Certificate. In addition, students must complete all certificate requirements specified below:
Requirements
Required Courses
| Mktg 338 | Professional Selling | 4 |
| Mktg 373 | Merchandising Management | 4 |
| Mktg 375 | Retailing | 4 |
| Mktg 436 | Competitive Dynamics in the Athletic and Outdoor Industry | 4 |
| Mktg 437 | Channel Management in the Athletic and Outdoor Industry | 4 |
| Total Credit Hours: | 20 |