SPMG - Sport Management

SPMG 210 Principles of Sports Management

The course provides the student with an overview of the basic philosophies, principles and organizational structure of sport programs. The course will cover leadership, communications, business structure, marketing, management styles, sportsmanship, ethical behavior, diversity, liability, and child abuse. The course further explores career opportunities and the skills needed to manage sport programs ranging from youth sports to professional sports.

3

SPMG 211 Facility Management

The course is designed to provide the students with comprehensive knowledge on the operation and management of sport facilities. It covers mastering of facilities planning, design, management liability, personnel management, supervision and health and safety. Program promotion, facility scheduling and fundraising will also be covered in the course.

3

Prerequisites

SPMG 210

SPMG 212 Event Management

The course will provide comprehensive information on sport event management. The students will gain an understanding of the key components of organizing, marketing, and planning of on-campus intercollegiate athletic events. After several weeks of instruction, students will be responsible for the coordination, supervision, and progression toward the management of on-campus athletic events during the semester.

3

Prerequisites

SPMG 210

SPMG 218 Technology in Sports

The course introduces the student to the fundamentals of videoing and video editing utilizing the Dartfish Software platforms. Additionally the course covers video breakdown for game strategy, situations, sound and music enhancements and creating highlight and recruiting videos. Further exploration includes the use of technology in a variety of sport contexts including social media and the evolving role of technology in the sport industry.

3

Prerequisites

CSIT 104 or CSIT 151

SPMG 220 Health Sciences Applied to Coaching

The course will fulfill the NYSED Health Sciences Applied to Coaching requirement for certification as a coach in New York State. The components for certification include a basic knowledge of health sciences, including anatomy, physiology, kinesiology, human growth and development and maturation, risk minimization, sport-specific fitness and conditioning, and coaching psychology.

3

Prerequisites

HLTH 115

SPMG 221 Philosophy, Principles and Organization of Athletics in Education

The course will fulfill the NYSED Philosophy, Principles and Organization of Athletics in Education requirement for certification as a coach in New York State. The components for certification include a basic knowledge of coaching philosophy, and principles and organization of associations and leagues. Child maltreatment and abuse are also covered in the course.

3

SPMG 230 Sport in American Culture

This course examines the philosophical and sociological foundations of sport and sport management in America. Through lecture, small and large group discussions, film, personal reflection, and research, students will explore the people, ideas, places, and events that have influenced current notions of sport. Students will be challenged to reflect upon the meaning of sport as a human activity, develop their own personal philosophy, and explore various philosophical and sociological issues in American sport. The course content is in line with recommendations of the relevant professional associations regarding the philosophy and sociology of sport management.

3

Cross Listed Courses

* Indicates that the course can be taken in the same semester

SPMG 250 Digital Marketing for Sport Management

The course will introduce students to digital marketing technologies associated with sport management. It will discuss business models, media best practices, building fan communities, construction of marketing web sites, online security and payment systems, and inbound marketing. Guerilla marketing, third party online retail and distribution options, online press, promotion, and advertising options, analytics and measurement, ethical and social issues associated with online marketing, as well as collaborative online marketing and supply chain management will also be covered.

3

SPMG 298 Pre-Internship

The course is a prerequisite to SPMG 400 Internship. The intent of the pre-internship is to increase a student's awareness of the critical aspects of preparing for an internship. The experiences are designed to give students an opportunity to begin career exploration, develop skills to make contacts in the Sport Management and Exercise Science profession, and apply what they learn to real world situations. At least sophomore standing required.

1

SPMG 300 Sport Law and Risk Management

The structure of the legal system, introduces the case study method, aspects of constitutional law, labor and anti-trust law, tort law, product liability, contract law, administrative and statutory law applicable to the sport industry. The course also covers establishing a risk management system for facilities and sports programs.

2

Prerequisites

SPMG 211 or PHED 211

SPMG 305 Economics of Sport

Course covers the principles of macro and micro economics related to the sport industry on a regional and national level, supply and demand, growth of the sport industry, venues and events, economic impact of facilities manufacture and television on intercollegiate and professional sport.

3

Prerequisites

ECON 201 and ECON 202

SPMG 321 Theory and Techniques of Coaching

A course designed to introduce the prospective coach to the basic skills, strategies and coaching techniques required in organizing a particular sport. While the course is one of several courses designed to meet state mandates for interscholastic coaching, the student is expected to have completed all other courses in the mandate before enrolling in PHED 321 or attain the permission of the instructor.

2

SPMG 328 Marketing and Public Relations in Sport

The course is designed to prepare students with the tools needed to develop effective marketing and public relations strategies for sports and athletic programs. A myriad of topics such as marketing, advertising, public relations theories, consumer behavior and practical applications will be explored. Emphasis will be on developing students¿ written and verbal communication skills. The course content is in line with recommendations of the relevant professional associations regarding the marketing and public relations of sport management.

3

Prerequisites

ECON 201 and ECON 202

SPMG 330 Leadership and Management in Sports

The course investigates the important aspects of leadership theory, management practices and human resource allocation for sports management. The course follows the guidelines of the North American Association for Sports Management. The guidelines mandate that students learn to define the elements of leadership theory and describe the various skills, roles and functions of sport managers as they relate to managerial responsibilities. Students will learn about the role of leadership, management and resource allocation for sport operations.

3

Prerequisites

SPMG 210 or PHED 210

SPMG 398 Pre-Internship

The course is a prerequisite to PHED 400 Internship. The intent of the pre-internship is to increase a student's awareness of the critical aspects of preparing for an internship. The experiences are designed to give students an opportunity to begin career exploration, develop skills to make contacts in the Sport Management and Exercise Science profession, and apply what they learn to real world situations.

1

SPMG 399 Special Topics in Sport Management

Variable-content course; topic announced in the online Course Offerings each semester.

1-6

SPMG 400 Sport Studies Internship

Working under supervision in a community setting, the internship will emphasize theory, knowledge and skills needed when working with and within groups and organizations. Student will be expected to complete 67 clock hours of direct service to individuals, groups or organizations for each credit hour awarded. A learning Contract encompassing job requirements, learning objectives and methods will be utilized in student's evaluation.

1-12

Prerequisites

SPMG 298

SPMG 410 Sport Law and Risk Management

The structure of the legal system, introduces the case study method, aspects of constitutional law, labor and anti-trust law, tort law, product liability, contract law, administrative and statutory law applicable to the sport industry. The course also covers establishing a risk management system for facilities and sports programs.

3

Prerequisites

SPMG 211

SPMG 428 Marketing and Public Relations in Sport

The course is designed to prepare students with the tools needed to develop effective marketing and public relations strategies for sports and athletic programs. A myriad of topics such as marketing, advertising, public relations theories, consumer behavior and practical applications will be explored. Emphasis will be on developing students¿ written and verbal communication skills. The course content is in line with recommendations of the relevant professional associations regarding the marketing and public relations of sport management.

3

Prerequisites

ENGL 100 and (SPMG 211 or PHED 211) and (SPMG 212 or PHED 211) and ECON 201 and ECON 202

SPMG 440 Data Analytics for Sport Management

The course explores decision-making methods and software to measure performance and gain advantage in the competitive sports arena. It aims at developing analytical skills from practical points of view useful in sport management. Topics include data and data management; decision making approaches; metrics; regression, decision trees, time series; simulation; performance measurement and prediction; and team and players ratings. These topics will be explored using data analytic software for data visualization, statistical functions, data storage in various formats, and data interfaces. The theoretical knowledge will allow sport professionals to solve typical sport management problems such as predicting team performance; creating winning strategies; player analysis; player or team ranking and others. The classes will be a mix of lectures, practical data exploration, and software use.

3

Prerequisites

STAT 200 and (CSIT 104 or CSIT 151)