Strategic and Professional Communication- B.S. Degree
Department of Communication
Office: 311 McEwen Hall
(716) 673-4729
Roslin Smith, Chairperson
Email: Communication.Department@fredonia.edu
Website: https://www.fredonia.edu/academics/colleges-schools/college-liberal-arts-sciences/communication
The degree provides a variety of highly employable skills as students learn how to become effective and savvy producers of strategic communication in a variety of civic, interpersonal, and professional contexts. The major emphasizes communication ethics, cultural awareness, decision-making, informative and persuasive message construction, professional speaking, research and evaluation, stakeholder management, brand awareness, and skills necessary to succeed in an organizational environment. The Strategic and Professional Communication major synthesizes theoretical and applied learning by offering influential and conceptual grounding for lifelong learning and career flexibility. Students can choose one of two tracks: In Public Relations you will concentrate on effectively mediating the goals and obligations of an organization and the needs and concerns of the public as well as campaign design and management, both of which prepare you to serve as a communication advocate in a variety of professional and civic settings. In Professional Communication, you will learn skills emphasizing both mediated and non-mediated relational development, effective participation in and leadership of teams, and communication analysis and performance across public, social, and professional settings.
Major Requirements
The department requires all students to declare and complete a minor or a semester studying abroad. The minor must be officially recognized by the offering department and be chosen in consultation with a Communication advisor. Students electing the study abroad option are required to complete a complimentary course at Fredonia chosen in consultation with their advisor.
Students who have dual majors with both majors inside the Communication department are still required to have a minor outside the department or meet the criteria for the study abroad option. A second major outside the Communication department will also satisfy this requirement.
At least 12 credit hours and all capstone courses must be taken at Fredonia.
A grade of C or better is required for a course to satisfy a major requirement.
Communication Core:
Major Core Courses:
*
COMM 480-Communication Internship should be completed for at least 1 credit.
Track Requirements
A track in Public Relations or Professional Communication is required, select one.
Professional Communication Track
Professional Communication Electives
9 Credits chosen from the following:
Public Relations Track
Public Relations Electives
9 Credits (max 3 credits at 100/200 level) chosen from the following:
Total Credit Hours: 44