Marketing Concentration
The marketing concentration provides students with a broad-based education in what it means for an organization to be truly market driven. Class projects involve students in making decisions about product development, pricing, promotion, marketing research, sales compensation, cost containment and production scheduling. Students may take courses that cover advertising, marketing management, service quality, market research, marketing strategy and international marketing.
Degree Requirements
Required courses for marketing concentration:
Two of the following:
| MKT 610 | Strategic Marketing Analysis | 4 |
| MKT 613 | Global Marketing | 4 |
| MKT 614 | Personal Selling and Sales Management | 4 |
| MKT 615 | Integrated Marketing Communications | 4 |
| MKT 616 | Marketing on the Cutting Edge | 4 |
| MKT 652 | Services Marketing and Management | 4 |
| MKT 654 | Strategic Brand Management | 4 |
| MKT 655 | Marketing Law | 2 |
| MKT 656 | Electronic Marketing Strategy | 4 |
| MKT 657 | Buyer Behavior | 4 |
| MKT 658 | Sport Marketing | 4 |
| MKT 695 | Special Topics in Marketing | 1-4 |
| MKT 700 | Marketing Consulting Seminar | 4 |
| MKT 704 | Marketing New Technology and Innovations | 4 |
Total Credit Hours: 12