Master of Science in Marketing
The Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. The degree provides an innovative and specialized academic curriculum while enhancing career skills in marketing. Given the diverse career tracks in marketing, this program allows the flexibility to design a personalized course of study based on individual goals and interests.
Degree Requirements
Business Essentials courses: (14 credits)
| ACC 500 | Essentials of Accounting | 2 |
| FIN 500 | Foundations of Finance | 2 |
| ECO 500 | Foundational Economics for Managers | 4 |
| QMB 500 | Statistics for Decision Makers | 4 |
| MKT 500 | Introduction to Marketing | 2 |
All Business Essentials requirements must be met prior to taking the MS-MKT core. Please see the Business Essentials section for more information.
Required MS-MKT courses: (16 credit hours)
| MKT 609 | Marketing Management and Customer Value | 4 |
| MKT 610 | Strategic Marketing Analysis | 4 |
| MKT 612 | Business Research Methods | 4 |
| MKT 704 | Marketing New Technology and Innovations | 4 |
| | or | |
| MKT 700 | Marketing Consulting Seminar | 4 |
Elective courses: (14 - 16 credit hours)
MKT 613: May be substituted with an IBS course or international travel course.
Three of the following:
| MKT 614 | Personal Selling and Sales Management | 4 |
| MKT 615 | Integrated Marketing Communications | 4 |
| MKT 616 | Marketing on the Cutting Edge | 4 |
| MKT 652 | Services Marketing and Management | 4 |
| MKT 654 | Strategic Brand Management | 4 |
| MKT 655 | Marketing Law | 2 |
| MKT 656 | Electronic Marketing Strategy | 4 |
| MKT 657 | Buyer Behavior | 4 |
| MKT 658 | Sport Marketing | 4 |
| MKT 695 | Special Topics in Marketing | 1-4 |
| MKT 699 | Independent Study in Marketing | 1-4 |
| MKT 690 | Internship | 1-4 |
| ITM 608 | Information Systems and Operations Management | 4 |
Total Credit Hours: 30-46