BUS 421 Rhetoric of Sustainability

Explores how humans create and use messages that focus on the term “sustainability.” This newly minted “god term” is ubiquitous in our culture, used to promote environmental, political, and commercial services and products. Course explores how communication scholars examine, explore, and explain this language, including how businesses and policymakers constitute themselves, products, services, and policies using the term sustainability.

Credits

3

Cross Listed Courses

CST 421, CST 521

Prerequisite

Senior status