Contents

ENTR 130 Search Engine Optimization (SEO) for a Startup

This course provides students with the knowledge, skills, tools, and resources to identify and understand how search engines work, and how to perform search engine optimization (SEO) to achieve preferred ranking on the search engine results pages (SERPs) for a website. Topics include how a website needs to be structured, researching key phrases, the criteria in choosing a keyword, optimizing web content, and current trends in search engine optimization. This course is one of a series of courses that provides students with the coaching and guidance for planning and launching a new business venture.

Credits

1

Prerequisite

ENTR 102

Hours Weekly

1 hour weekly

Course Objectives

  1. Describe how search engines work.
  2. Discuss what search engine optimization (SEO) is and how a website needs to be structured to optimize search engine visibility.
  3. Understand the importance of key phrases, how to research the key phrases, the things to consider when choosing a keyword, and how to optimize web content for key phrases.
  4. Identify the recent trends in optimizing websites for search engines and discuss how one can apply these to one's website.

Course Objectives

  1. Describe how search engines work.

    This objective is a course Goal Only

    Learning Activity Artifact

    • Other (please fill out box below)
    • Business plan document

    Procedure for Assessing Student Learning

    • Other (please fill out box below)
    • Business planning rubric
  2. Discuss what search engine optimization (SEO) is and how a website needs to be structured to optimize search engine visibility.

    This objective is a course Goal Only

    Learning Activity Artifact

    • Other (please fill out box below)
    • Business plan document

    Procedure for Assessing Student Learning

    • Other (please fill out box below)
    • Business planning rubric
  3. Understand the importance of key phrases, how to research the key phrases, the things to consider when choosing a keyword, and how to optimize web content for key phrases.

    This objective is a course Goal Only

    Learning Activity Artifact

    • Other (please fill out box below)
    • Business plan document

    Procedure for Assessing Student Learning

    • Other (please fill out box below)
    • Business planning rubric
  4. Identify the recent trends in optimizing websites for search engines and discuss how one can apply these to one's website.

    Learning Activity Artifact

    • Other (please fill out box below)
    • Business plan document

    Procedure for Assessing Student Learning

    • Other (please fill out box below)
    • Business planning rubric