HOS 491 Senior Business Planning Project I

Students with working schedules preventing them from enrolling in CAP 497/498, he or she can petition the Hospitality Management program director to complete a business plan for a hospitality management project. Working independently over 2 quarters, each student creates a business plan comprised of important elements including concept and design, feasibility study, operational plan, start-up budget, operational budget , pre-opening and opening marketing plan, ongoing marketing plan, social media plan, and human resources plan. During the first quarter, students work on concept, feasibility study, financial outline, and integrated marketing plan. Prerequisite: Senior standing.

Credits

3