200

Covers fundamental marketing concepts and practices, including the roles of marketing in organizations, marketing strategy, macro-environmental influences, market research, and the development of a marketing plan.

Develops students’ abilities to discuss their personal and professional goals as they move toward choosing a vocation.  Part of the Pamplin Professional Preparation Program (P4), this course includes experiential learning activities designed to help students choose a major. (Graded on a P/NP basis.) Fee $10.

A survey of Finance with coverage of Corporate Finance, Investments, Financial Institutions, International Finance, Risk Management, and Real Estate Finance. Emphasis on the tools for financial decision making – valuation, financial statements, and measurement of risk.

Covers the preparation and interpretation of basic financial information. Includes the usage of information from the multiple perspectives of owners, creditors and investors of both large and small businesses who use this information in their lending and investing decisions.

Examines the use of accounting information for planning, control, internal decision-making, and performance evaluation. Introduces mathematical tools and techniques for producing managerial information and considers the behavioral effects of the information.

Provides an overview of the legal and ethical concerns of managers. Topics include governmental regulation of business, diversity in the workplace and the global legal environment. Explores private law topics including contracts and tort law. Designated as a writing enhanced course involving writing instruction and completion of several writing assignments.

Provides an overview of Operations Management & Information Technology and how they work together to improve business efficiencies and competitive positioning. Introduces students to various high demand skills and concepts including forecasting, business process analysis and design, database management, business intelligence and decision support, supply chain management and other operational disciplines.

Credit arranged.