MKTG 2500 Exploring Social Media (3-0-3)
This course explores the environment and current trends of social media as it relates to marketing functions. Topics include the history of the Internet and social media, social media dashboards, legal issues of social media, outsourcing vs. in-house administration, and the current social media ecosystem including applications in the following areas: communication, collaboration/authority building, multimedia, reviews and opinions, and entertainment.
Prerequisite
MKTG 1100 with a grade of C or higher
Syllabus for this course