BEV 310 The Business of Beverages

Beverage operation management presents several challenges beyond the ability to mix a great drink and select good wines; this course discusses the planning and design of beverage operations including the legal framework and the importance of employee training for beverage laws. Students learn where and how to buy using the three-tier distribution system. In addition, students study how the internet is changing the traditional distribution channels, and highlight the importance of the supplier relationship in the successful merchandising of beverages. It emphasizes inventory control including purchasing, storage, issuing, turnover and par. The course material outlines the elements of beverage cost control and theft prevention. Finally, students analyze the effect of beverage sales mix on the bottom-line.

Credits

4