LAP 645 Social Marketing and Thought Leadership in Community Psychology

In this course, students will examine social marketing, the application of marketing principles to create social change. Student will address an aspect of a complex social issue by developing a campaign based on social marketing principles and drawing from the 4 Ps of traditional marketing (Price, Product, Promotion and Placement). They will also explore thought leadership, marketing strategy to establish and position their expertise as emerging community psychologists as well as shape public debate at the macro level. Pre-requisite(s): None. Co-requisite(s): None. 3 semester hours

Credits

3