MKT 405 Digital Marketing and Advertising

Digital marketing is increasingly the core of how organizations build brands, connect with customers, and sell products. Understanding how to craft and manage an online presence is a fundamental skill for contemporary marketers. In this course, students learn how to think digitally from a strategic and tactical standpoint, while obtaining practical implementation skills. They learn the fundamentals of the most important digital channels, including content marketing and advertising concepts, which fuel the most successful digital campaigns. Additionally, students learn to use data to successfully target their audiences and track and measure success. Pre-requisite(s): MKT 300, or by permission of department chair or designate. Co-requisite(s): None. 5 quarter hours

Credits

5