400

Course examines the strategic leadership, strategy formulation, strategy implementation, and ethical functions in a firm. Teaches students to think strategically and to consider the perspective of all stakeholders, both internal and external to the firm. Using cases, readings and professional presentations, students will learn to think deeply about industry trends, opportunities, and how to commit resources to action. Junior status.

This course focuses on discerning target consumers’ wants and needs; and packaging those demands in compelling products or services in the context of athletic footwear and apparel. Tools, methods, and frameworks will be introduced for how distinctive sports and outdoor industry brands can be created and positioned to reinforce differentiation in an increasingly competitive environment.

This course provides a critical view of the role of sports media in American culture through an examination of topics such as nationalism, capitalism/consumerism, race, gender, sexuality, violence, and civic life. Course will also cover issues in relation to journalism ethics and the production of sports media.

This course introduces students to the skills, software applications, and data-analytic competencies needed to help sports business organizations make data-driven decisions. Special emphasis is placed on the role of analytics in driving a variety of sports business processes such as ticket pricing, member retention, fan engagement, and customer relationship management.

Leaders in sustainability must be able to understand rapid changes in environmental and social conditions, innovate to adapt to those changes, collaborate to envision transitions to sustainable futures, and engage with others to realize those visions. To build these capacities, this course develops systems thinking skills using readings and case studies drawn from environmental, social, and business contexts.

Course examines legal issues associated with developing, acquiring, transferring and leasing real property. Topics include varieties of legal ownership, deeds, real estate contracts and leases, zoning and land use and environmental laws, vehicles for owning real estate, real estate covenants, conditions and restrictions, loan transactions. Course also examines how federal, state and local taxes impact real estate development. Junior status.

This course covers accounting for business combination and corporate consolidations. It also covers accounting for foreign currency transactions, hedging foreign exchange risk, translation of foreign currency financial statement and other emergent issues in accounting.

This course focuses on ethical theory, reasoning, and critical thinking. It covers integrity, objectivity,  independence and other professional responsibilities with reference to AICPA, SEC, and various Board of Accountancy ethics rules. Students will use accounting and business cases to examine these ethical frameworks. Moral and ethical dilemmas facing accounting professionals will also be explored through an equity and justice lens.

Course covers the use of data analytics to the field of accounting. Students learn how to apply analytical tools and information technology to make data-driven decisions to answer business questions, analyze financial trends and control for fraud. Techniques include extracting, transforming, visualizing data and applying statistical concepts in accounting settings.  Junior status.

Course covers the fundamentals of forensic accounting/fraud examination from the perspective of the manager and the forensic accountant. Students will develop an understanding of the following concepts: the nature of fraud, including the most common financial fraud schemes; preventing fraud; proactive approaches to detecting fraud; the role of technology in forensic accounting; and the litigation process. Junior status.

Examines the various financial markets that play a crucial role in helping individuals, corporations, and governments obtain financing and invest in financial assets such as stocks, bonds, mortgages, and investment funds. Includes the study of financial institutions that facilitate management of financial market transactions.

Provides the informational and decision-making tools needed for planning and implementing a successful personal financial program. Topics include money management models, consumer finance issues, insurance, investing, retirement, and estate planning. Includes a survey of the wealth management industry.

This course is a survey of various forms of the real estate investment market including legal and regulatory determinants of value, market appraisal, valuation, residential mortgages, brokering and closing transactions.

Examines derivatives, their markets and their role in portfolio and corporate financial management. Emphasis on risk management techniques employing derivatives and the pricing of options, futures, forward contracts and swaps. Other topics include market structure, speculation and arbitrage.

This course provides students with an understanding of the financial principles relevant to the business of sports. Students will learn about player/coach contracts and franchise valuation, endorsement and sponsorship deals, financing stadiums through public/private partnerships and the business of college sports.  Course will be taught “seminar style” which means: guest speakers and possible field trips.

Analytics in finance is the analysis of large-scale data to develop predictive insights used for making real-time data-driven financial decisions. Students will learn about methods of financial analysis such as statistical inference, predictive regression analysis, time series modeling and event study analysis, among others, and apply them to data using easily-accessible software to explore different financial applications.

Develops analytical skills using discounted cash flow techniques to study the performance of commercial real estate assets. Through case studies, students will learn to derive internal rates of return (IRR) by projecting income streams, operating expenses, debt service, tenant retention, and asset appreciation. Yield rates are tested to determine present values of income and reversionary cash flows.

This course is designed for students interested in gaining a deeper understanding of the financial planning process and pursuing careers in wealth management or financial counseling. Students will utilize qualitative and quantitative tools as well as case studies, role playing, and communication techniques to develop personal finance competency for making wise financial decisions and for ethically and responsibly counseling others.

Provides an in-depth examination of international money and capital markets, exchange-rate determination and currency-risk management techniques employing forward, futures, and options contracts. Considers the functions of international financial management in relation to the overall objectives of the organization.

Examines the challenges of entering a new international market by researching and developing the first step in this decision process, a Country Notebook, by identifying cultural and economic factors in an emerging market and determining if the uncontrollable factors can be met successfully by adjusting the controllable ones. Junior status.

Develops understanding of Python, a flexible, general-purpose programming language with a large base of available machine learning and data science libraries. As a result, Python is the language of choice for many machine learning applications. Emphasizes sound programming fundamentals and data management facilities of NumPy and Pandas. Strengthens logic design and Python programming skills required for simulation and machine learning. 

Covers government regulation of business including securities regulation, antitrust, and union and employer relations. The course also explores private law topics including formation and operation of corporations, sales, leases of goods, real and personal property, bankruptcy, commercial paper, secured transactions, suretyship and professional liability. Junior status. 

This optional lab serves as a complement to BUS 455. The lab time is used to clarify student questions, help students with prescriptive analytics software skills required to be successful in business, and provide feedback concerning assignments. There will not be any additional graded topics covered in the lab beyond those covered in BUS 455. This course is not graded.

Takes a comprehensive view of the concepts, tools and realities of successfully managing projects. Covers project selection, justification, planning and scheduling, and cash flow management including methods such as PERT/CPM, Critical Chain, Earned Value Analysis, and Simulation. Addresses important management and leadership issues including contracts, team composition, team building, motivation and compensation/incentives.

Takes a comprehensive look at supply chain design, operations and management. Develops skills in examining and improving the flow of materials and information through an international network of suppliers, manufacturers, distributors, and retailers in order to effectively match supply with demand. Topics include inter- and intra-firm coordination, incentive design, the impact of uncertainty, and the role of information technology.

Course looks at approaches & tools for planning, executing & closing projects based on the PMI library of global standards. Presents process-oriented view of project integration & managing project scope, cost, time, resources, quality & communications. Provides prep for PMI's Certified Assoc. in Project Mgmt & Project Mgmt Prof cert. examinations. Junior status.

Develops understanding of advanced optimization methods in prescriptive analytics by considering business problems in a variety of functional areas. Covers linear programming, integer programming, goal programming, multicriteria optimization, and network models. The course stresses the use of computer software in solving business optimization problems and performing business analysis.

Provides fundamental systems analysis and design concepts and methodologies essential for successful and effective development of complex information systems. Approaches the systems development from a business process-related problem-solving perspective including various systems models with data flow diagram, Structured English, ER model. Intended for students who plan to become business analysts or systems analysts. Capstone for OTM. Senior status required. 

Presents a detailed examination of Inventory Management theory and practice. Carefully analyzes and contrasts a variety of inventory models including dependent and independent demand, deterministic and stochastic demand, through which students will gain a comprehensive understanding of the factors influencing inventory levels and costs.

This course covers the use of data, information technology, statistical analysis, and quantitative models to teach students how to make data-driven decisions. It provides students with knowledge and skills in descriptive and predictive analytics to understand, analyze, and predict business performance. The concepts learned will be applied to diverse business applications using easy-to-use software.

Takes a comprehensive look at process analysis & design, and quality management. Emphasizes qualitative and quantitative tools for designing efficient and effective processes and integrating quality management into the production or service process. Covers process diagramming, process performance measurement, flow analysis and managing process variability, process capability, lean operations, and quality management methods and philosophies (e.g. Six Sigma and TQM).

Develops understanding of R, a powerful statistical computing environment with an enormous base of statistical and modeling methods, frequently the statistical computing environment of choice for academia and industry. Emphasizes sound programming fundamentals and data management facilities. Applications in data management, project management, quality management, and supply chain management will be used to strengthen problem solving and programming skills.

Examines theories and practices of staffing, training, assessing, and compensating employees from the perspectives of line management and the human resource department. Explores union/management interactions and healthy workplace environment while considering employment laws, the diverse labor force, and internal influences. Senior status.

Develops an understanding of the scientific process for business problem-solving, as it relates to social science research methods such as surveys and A/B testing. The course uses the scientific method, appropriate quantitative techniques, the science of statistical inference, and technological tools to teach students how to conduct a basic data science research project.

Provides a survey of income tax issues for businesses. Includes overview of tax theory, taxation of corporations, partnerships and other business entities. Emphasizes how tax issues impact decision-making. Junior status.

Provides information on theory, methodology, and specific techniques used in the verification/presentation of financial data provided. Course introduces specific verification services, including assurance, attest, and audit services while concentrating on external audits of publicly traded companies. Audit techniques, documentation of work completed, and audit opinions are studied and performed by the student. Accounting capstone.

Covers advanced topics in federal and state taxation of individuals, investments, and various business entities. Coverage includes topics tested on the Tax Compliance & Practice (TCP) Discipline of the CPA Exam, with emphasis on planning transactions to minimize tax. A service learning experience is offered to reinforce knowledge developed. Junior status.

This course involves the "real-time" management of investments, with the Miller Fund portfolio, and surveys the fields of investment analysis and portfolio management. Students must possess strong financial analytical skills & a solid financial/accounting knowledge base. Concepts covered are investment philosophy, asset allocation, asset class management, and the measurement of risk and return in global markets. Finance capstone, Senior status. Fee $125 

This course covers fundamentals of object-oriented analysis and design. Topics include requirements gathering, systems modeling and software specification. The course emphasizes the use of the Unified Modeling Language (UML) to specify the structural and behavioral aspects of a software architecture. Additionally, the course will address object relational mapping and illustrate key object-oriented concepts using Java or Python.

Surveys the field of marketing research, defined as all activities that provide information to guide strategic marketing decisions. Using an experiential method, students learn to define research objectives, choose and evaluate data sources, implement data collection procedures, interpret, analyze and present research results.

This course focuses on developing and implementing marketing strategies and tactics to enhance competitive advantage in the business marketplace. Students will work in teams to conduct background market research and competitive analysis, systematically apply concepts and frameworks to develop comprehensive marketing plans, and present strategic recommendations to a panel of outside industry experts. Marketing capstone. Senior status.

Presents personal selling as a professional marketing activity with a special focus on fundamentals of consultative selling. Helps students develop professional selling skills, including identifying and qualifying prospects, discovering customer needs, developing and making a sales presentation, handling objections, and closing a sale. Examines the role of selling in the total marketing process. Junior status

Provides students with a basic understanding of sports marketing, including the marketing of sports as well as marketing through sports. Specific emphasis is placed on market selection, marketing mix decisions, and implementation of the strategic sports marketing process. Also covered are event sponsorships, professional sports teams, governing organizations, sports media (broadcast, print, and Internet), licensing, and hospitality.

Provides students with hands-on experience developing digital marketing strategies for businesses and non-profit organizations seeking to leverage digital tools in their competitive strategies. Topic areas include website design, customer data platforms, search engine optimization, online advertising, emerging technology and marketing via email, social media, and mobile. Students will also understand the ethics of these technologies and tools.

Offers an introduction to design thinking as a way of working with human-centered innovation to address business challenges, social problems, and complex systems. Students will learn how to use a set of tools that can apply in their workplace (everyday activities), where they continuously collaborate and communicate with clients, stakeholders, and co-workers to reimagine and solve problems or generate ideas. Junior status.

Examines innovation in terms of developing and marketing new products (goods or services). Students learn the stages of new product development process, identify the components of new product development strategy, and understand how to structure organizations for creativity and innovation. Junior status.

Introduces the value of design in creating experientially based market strategies to leverage an organization's brand. Students will be introduced to brand, its elements -name, term, sign, symbol, design, or a combination- and architecture to achieve consistency. Furthermore, they will learn to assess the consumer journey of people that interact with a brand to craft compelling brand messages.

Develops a practical understanding of machine learning, including classification and regression and the many applications of these. Emphasizes the use of existing machine learning libraries (including Scikit-Learn and TensorFlow) and the development of the skills necessary to use machine learning in practice. Includes supervised and unsupervised machine learning methods, as well as deep learning (artificial neural networks). 

Provides students with hands-on experience developing social media marketing strategies for businesses seeking to leverage social media tools in their competitive strategies. Students will complete a client-based project to understand the process from creating objectives to analyzing and optimizing content based on analytics using cutting-edge software. Students will also understand the ethics of social media marketing and social media wellness.

This course explores the use of advanced analytical tools in production and service operations management. It emphasizes concepts, strategies, and qualitative and quantitative techniques applicable to production and service operations of a variety of business organizations. It covers factory physics science, revenue management, scheduling, and facility design.

Develops an understanding of the use of Monte Carlo Simulation in predictive and prescriptive analytics applications relating to highly complex systems. Emphasizes the use of object-oriented programming and standard Python libraries such as NumPy and SciPy. Strengthens modeling, logic design, and problem-solving abilities through construction of simulation models for predictive and prescriptive analytics.

This course provides students with an overview of sports related legal and ethical issues and concepts. Specific emphasis is placed on gender and racial equity in athletics, risk management and torts in sports, and Name, Image, and Likeness (NIL) and legal relationships between universities and college athletes.

Focuses on managerial, financial and process control issues specific to fast growing young companies. Organization systems and structure topics as applied to early stage growth companies also included. Junior status.

Provides an understanding of important roles of finance and accounting in funding and growing new ventures. Topics covered include (i) sources of financing young, fast growing business lines, (ii) valuation of new ventures, (iii) construction and presentation of pro forma financial statements, (iv) cash-flows in new businesses, (v) IPOs, (vi) measurement of financial performance, (vii) tax planning for new ventures. Junior status.

Sophisticated technology systems have become indispensable to business. Course explores IT auditing practices that ensure organizations get the most out of their technology portfolios while managing risks. Topics include internal auditing standards, techniques, risk assessments, governance, and ethics. Areas examined include cybersecurity, data centers, network devices, operating systems, cloud computing, virtualization, and emerging technologies.

Designed as the culminating course in the Entrepreneurship and Innovation Management curriculum. Students are provided a hands-on opportunity to develop, test, present and launch a viable and sustainable new venture. Includes in-depth development of business plan and presentation to a panel of experts. Senior status.

Examines innovative organizations that are created to improve social conditions. These organizations adopt aspects of the market model leveraging profit to a social end, rather than as an end itself. The course emphasis is on how such organizations are started, how they are sustained, and the various business models that are adopted to achieve an organizational mission.

As Information Technology continues to be a main driver of organizational growth, it also becomes necessary to protect vital IT assets. Course provides a study of the principles and practices of IT security with an overview of security concepts, trends, issues, and risk assessment and governance, and prepares students to design, implement, and maintain effective IT security practices.

Designed for superior students desiring extensive and intensive study in a particular area of interest.

In the semesters in which offered, varying subject matter as business faculty deems appropriate for needs of the student in meeting the objectives of the undergraduate business program.

In the semesters in which offered, varying subject matter as business faculty deems appropriate for needs of the student in meeting the objectives of the undergraduate business program.

Credit arranged. Course is graded A-F.

Credit arranged. Course is graded A-F.

Credit arranged.

Students must complete an approved Meaningful International Experience (MIE) to complete this course. Students may receive an In Progress (IP) grade until completion of the MIE and approval of the MIE reflection document. Course is graded P/NP. May not be repeated for additional credit.

Students may complete a second internship related to their major areas in a different capacity than a previous internship. Students will receive an IP (In Progress) grade until the completion of their internship. (Preapproval by internship director. Senior status and School of Business students only.)

Research, study, or original work under the direction of a faculty mentor, leading to a scholarly thesis document with a public presentation of results. Requires approval of thesis director, dean, and director of the honors program, when appropriate.