300

Students will be introduced to the pervasiveness of persuasion in its various formats through history, such as advertising campaigns, political campaigns, professional and personal communications. Students will examine the ethical considerations of persuasion in various delivery methods. Students will debate the effects of persuasion in a diversity of contexts and explore whether the persuasion is straightforward, subliminal or covert. Students will discuss and debate how individuals and communities process persuasive messages and inventory current technologies that convey these messages. Participants will develop an appreciation of differences unlocking many avenues for expansion of brands and messages through various communication methods. Pre-requisite(s): LAE 101 and LAE 102 with a grade of "C" or better or equivalent as determined by advisor and COM 104 and COM 105 or permission of academic advisor. Co-requisite(s): None. 5 quarter hours

In this course, students explore and analyze organizational communication theory and the processes that drive cooperation and contribute to the success of a contemporary organization. They examine what makes communication effective, how conflict arises, how to manage conflict productively, and how to use communication in effective negotiations. They further discuss the role of social media and technology in organizational communication. Students also assess the role of the individual in the organization and issues of diversity, emotions, and work-family balance that have influence on organizational culture. Pre-requisite(s): COM 104 and COM 105; or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours