COM 304 The Art of Persuasion

Students will be introduced to the pervasiveness of persuasion in its various formats through history, such as advertising campaigns, political campaigns, professional and personal communications. Students will examine the ethical considerations of persuasion in various delivery methods. Students will debate the effects of persuasion in a diversity of contexts and explore whether the persuasion is straightforward, subliminal or covert. Students will discuss and debate how individuals and communities process persuasive messages and inventory current technologies that convey these messages. Participants will develop an appreciation of differences unlocking many avenues for expansion of brands and messages through various communication methods. Pre-requisite(s): LAE 101 and LAE 102 with a grade of "C" or better or equivalent as determined by advisor and COM 104 and COM 105 or permission of academic advisor. Co-requisite(s): None. 5 quarter hours

Credits

5

Distribution

Human Services Electives