BUS 576 Entrepreneurship, Creativity, and Innovation

In this course, students explore entrepreneurship, its challenges and rewards, and the utilization of entrepreneurial skills in start-ups, franchises, small business, corporate, government, and social enterprise settings. Students examine creativity and innovation in entrepreneurship by engaging in the process of generating, evaluating, critiquing, and selecting creative ideas, and identifying further steps for bringing such ideas to market. Pre-requisite(s): Admission to the MBA program; or permission of Program Chair or designate. Co-requisite(s): None. 3 semester hours

Credits

3