4000

The "new global economy" makes it essential that students gain an appreciation of the rapidly evolving field of international marketing. This course considers the cultural, legal, political, and economic factors affecting international marketing of products and services. Emphasis will be placed on differences in life styles, beliefs, attitudes, and political environments and their influences upon marketing decisions. It explores how managers analyze global opportunities-buyer behavior, competitors, and marketing research. Prerequisite: BMKT 3311

A broadly based study of the marketing effort as seen from the point of view of the marketing manager. Prerequisites: BMKT 3311 and BMKT 3331. Taken during final semester.

A broadly based study of utilizing social media technology to enhance marketing for business. This course focuses on how social media is integrated within marketing strategy to implement tactics for business communication, sales, branding, global web presence, advertising and promotion. Students evaluate and measure social media strategies for business development and ROI. Prerequisite: BMKT 3311

This course introduces students to the basic marketing concepts, practices, and techniques used in nonprofit organizations. The uniqueness of non-profit organizations is addressed as well as how the marketing mix is applied. Fundraising, donor and recipient behaviors, and strategic plan development are highlighted. Prerequisite: BMKT 3311

This course focuses on the issues, problems, and decisions marketers need to make when bringing a new product to market. The new product marketing process includes opportunity identification, product design, concept design and test marketing, as well as profit and loss. Prerequisite: BMKT 3311.

This course permits students to enhance their knowledge within their major field of specialization through application of concepts, principles, and techniques learned in the classroom. It consists of supervised paid or unpaid activity as a professional-level intern for an employer with an approved internship program. Application must be approved prior to registration. Prerequisite: Senior standing, 3.0 GPA in major and overall, and consent of the Associate Dean.