BMKT 4340 International Marketing

The "new global economy" makes it essential that students gain an appreciation of the rapidly evolving field of international marketing. This course considers the cultural, legal, political, and economic factors affecting international marketing of products and services. Emphasis will be placed on differences in life styles, beliefs, attitudes, and political environments and their influences upon marketing decisions. It explores how managers analyze global opportunities-buyer behavior, competitors, and marketing research. Prerequisite: BMKT 3311

Credits

3

Distribution

Business