BMKT - Marketing

This course focuses on the principles and practices required to develop and promote nonprofit organizations. Topics include fundraising, promotion, the design of a marketing strategy, alternative revenue-generating mechanisms and customer service.  Discussion will also be made of the use of various media, advertising and promotion methods, and fostering relationships with businesses and the community.  Students will have an opportunity to apply these concepts within a nonprofit organization.

Develops skills in strategic marketing analysis and planning, and introduces key marketing ideas and phenomena, such as how to deliver benefits to customers. Presents a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations within organizations.

This course allows learners to gain skills and insights into the most used digital marketing tools.  Search engine optimization (SEO), Search Engine Marketing (SEM), Web Analytics, email marketing, and landing page development. Hands-on activities with the tools allow for professional portfolio development and/or immediate business application.

This course provides an advanced overview of social media and its impact on marketing. The course will focus on the importance of content marketing while using social media platforms like Facebook, LinkedIn, YouTube, Twitter, Instagram, TikTok and Pinterest. 

This course highlights the importance of marketing research within digital environments. Understanding what makes your target market tick allows marketers to make data-driven decisions regarding what content is the most relevant, most actionable, and most needed.  This course allows learners to discern the information needed, survey techniques, whom to sample, and how to analyze data and report findings.

This course highlights the strategies needed for successful content marketing campaigns and programs.  You will learn to develop, organize, and implement content marketing strategies. You will learn how to measure and analyze these campaigns for effectiveness all while developing persuasive copywriting skills. Content is key in digital marketing. This course finalizes the digital marketing certificate by helping the learner develop the mindset of a digital marketer.

This course focuses on understanding and applying various marketing strategies and activities to enable organizations to be competitive in the global marketplace. Prerequisite: BMKT 3311.