HCL 430 Marketing of Health Care Services

This course provides an understanding of the role of marketing activities in health care today, with a particular focus on marketing activities performed at the departmental level. It addresses the distinct needs and problems of health care service organizations in development and execution of marketing plans. Discussions and assignments will focus on marketing principles and activities that contribute to positive growth and reputation of health care services through quality, service, and value. The student identifies and analyzes a marketing opportunity or problem, and develops a marketing plan linked to actual outcomes by employing creative as well as critical thinking skills. Pre-requisite(s): HCL 310, HCL 315, HCL 320, HCL 330, HCL 335, and MGT 436; or permission of Program Chair or designate. Co-requisite(s): None. 4 quarter hours

Credits

4