MKT 310 Branding and Content Creation

This course covers the strategic use of content to attract new customers and retain current customers. It trains students in content management and design applications and platforms to successfully create effective branding. Students explore different approaches to a variety of branding elements, such as visual identity and creative strategies. Students also learn about the collaboration process between marketers and graphic designers to bring marketers’ ideas to life in print and digital material. Pre-requisite(s): ENG101, ENG 201, MKT 205, MKT 300 with a grade of a "C" or better or equivalent as determined by advisor or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours

Credits

5