MHA540 Marketing in Health Care

This course presents the fundamentals of marketing as practiced within health care organizations. A primary focus is building customer satisfaction through quality, service and value. Market oriented strategies will be developed through analysis of consumer & business markets, buying behaviors, competitors, market segmentation and targeting, and measuring/forecasting market demands. Marketing to physicians, various health care groups and third party payers will be examined. Models which emphasize client or social outcomes rather than organizational gains will also be considered. Prerequisite(s): MHA Terms 1, 2, and 3 courses 3 semester hours