COM 407 Modern Advertising

Students will examine the lasting effects of advertising as a social and cultural force that defines consumerism in America. Students will research integrated marketing strategies and advertising theories and apply them to various product campaigns. Students will examine the different mediums for advertising and various campaigns from recent years. Market research strategies will be introduced and students will conduct basic market research and apply statistical analysis for recommendations. Students will experiment with creating a branding message and delivering it to a targeted audience while considering integrations across platforms. Students will discuss the ethical and legal aspects that apply to advertising. Pre-requisite(s): LAE 101 and LAE 102 with a grade of "C" or better or equivalent as determined by advisor and COM 104 and COM 105 or permission of academic advisor. Co-requisite(s): None 5 QH

Credits

5