HCL430 Marketing of Health Care Services

This course provides a basic understanding of the role of marketing activities in health care today, with a particular focus on marketing activities performed at the departmental level. It addresses the distinct needs and problems of health care service organizations in development and execution of marketing plans. Marketing discussions and assignments will focus on marketing principles and activities that contribute to positive growth and reputation of health care services through quality, service and value. The student identifies and analyzes a marketing opportunity or problem, and develops a marketing plan linked to actual outcomes by employing creative as well as critical thinking skills. Prerequisite(s): Admission to the Health Care Leadership program and successful completion of the first year Health Care Leadership (HCL) program courses: HCL 300, HCL 310, HCL 315, HCL 320, HCL 325, HCL 330, HCL 335, HCL 340, HCL 345. 4 quarter hours