MGT457 Consumer Decision Making

This course will introduce the student to the concept of consumer interest, that ultimately results in personal decision making. The student will develop an understanding of the factors (both internal and external) that influence the marketplace and the consumer. Students will examine and research those influencing factors to best determine the nature of the thought processes an individual will employ in her/his purchase or gain ownership of personal commodities. Prerequisite(s): Admission to the BSM Program and MGT403 4 quarter hours