MGT459 Competitive Analysis

This course will examine the nature of Industry analysis at four levels: the industry, the product class, the product type or category, and local competition. This course will examine the five major competitive forces according to Michael Porter's model of "Five Competitive Forces"; these included: present competitors, potential competitors, bargaining power of suppliers, bargaining power of buyers, and the threat of substitute products. Also examined are critical factors success within the industry based on product, place, promotion, and location. Finally, the course will examine ethical standards for gathering competitive intelligence as established by the SCIP (Society of Competitive Intelligence Professionals). Prerequisite(s): Admission to the BSM Program and MGT403 4 quarter hours